Brand Strategy · Creative Advertising · Digital Marketing

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We are NSB. We help companies to develop effective communications based on solid strategic insights, a cross-cultural creative mindset and a user-friendly culture that makes us the easiest agency you will ever work with! For more than 12 years, we have carried out projects of all kinds for clients such as Coca-Cola, Samsung, Monsanto, Statera, SpringCM, Silkroad or The Harlem GlobeTrotters.

  • NSB not only completed the work on time and on budget but spent enough time to ensure they fully understood where we wanted to go. They were professional, insightful and competed high quality work with increase sales.

    - Larry Gentry, COO & President, cStor
  • NSB is an agency made up of highly experienced professionals. They possess a great emotional intelligence and desire to grow and always improve.

    - Nevenka Godec -Public Affairs & Communications, Coca-Cola South Latin Business Unit

Branding + Full Media Advertising + Digital Mindset

We master the integration between online & offline communications, cultures and languages. We are brand builders, advertisers and digital experts guided by the power of creative differentiation. We work harder. We deliver. We build stronger brands.

ICON48Brand Strategy

Our creative planning & strategy team is highly trained in a longitudinal knowledge of successful branding & communication practices, developing a holistic integral vision that leverages brand’s relevance and build stronger creative business concepts.

ICON111 Corporate Identity

Our FingerPrint® Model is our proprietary tool to create brands that go beyond our clients’ initial thoughts and ideas. We like to challenge the status-quo and push the limits, pursuing differentiation from a strong brand DNA soul-search process and a breath-taking branding image design.

creative_iconAdvertising Concepts

From a solid strategic ground we create media-neutral concepts far beyond the typical 30” TV commercial. We are integrators (Atl + Digital + Btl + Internal) as we believe everything communicates, specially in these days of multi-screen users, on-demand media and an increasing digital world.

ICON16 Branded Content

From digital brochures, printed materials, business presentations, logotypes, magazines and banners, to architectural branding, booth design and packaging, we master the different branches of creative design, always looking for the “wow effect” that makes the difference.

ICON44Inbound Marketing

We have a holistic approach when it comes to work on Inbound Marketing Campaigns, integrating digital strategy, branded content development and media planning to foster digital ROI. We know that knowing how to run the tools is not enough.

ICON33 Digital Development

We develop fully responsive & SEO friendly websites, ad-hoc programming, mobile apps and custom made digital solutions. We are also integrators of the most prestigious digital SaaS and Open-Source platforms of the market, such as WP, Magento, WOO Commerce, Drupal, Antavo Social Media, and many other.

ICON7 Creative Social Media

To be in social media means much more than just being in social networks. We approach social media with a creative  & analytical mindset, developing Facebook Contests, Sweepstakes, Games and other creative actions that increase brands digital reach and engagement.

ICON5 Media Planning

We plan & run Adwords, Display, Retargeting and Online Media campaigns through the main networks of the current internet landscape. We also plan and buy Traditional Media in Latam, as well as in many other countries of the world, as a part of Magnet’s network.

USA, LATAM & Worldwide presence

NSB has offices in Miami and Buenos Aires, along with legal representation in Mexico City.
As a part of MAGNET’S GLOBAL NETWORK, we have affiliated offices all over the world.

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USA
Dallas  ·  Phoenix  ·  San Francisco
Los Angeles  ·  Irvine  ·  Jacksonville
Miami  ·  Chicago  ·  Boston
Detroit  ·  St. Louis  ·  Princeton  ·  New York
Cleveland  ·  Portland  ·  Pittsburgh
Washington D.C.  ·  Atlanta  ·   Philadelphia
Orlando   ·   Houston  ·  Seattle  ·  Milwaukee

SUDAMERICA
Sao Paulo  ·  Buenos Aires

AUSTRALIA
Sidney  ·  Brisbane

EUROPA
Paris  ·  Munich  ·  Madrid
Barcelona  ·  London  ·  Amsterdam
Moscow  ·  Croacia

A small treat of what we do.

Just a glance! Give us a call to know more!

SpringCM’s Free Your Content

  • About: SpringCM is one of the leading cloud based solutions for business.
  • Our Work: Creative Development, Video Production, Event Coordination, Advertising, Photography, Video Production, Media Planning

SAMSUNG – TrueView Campaign “YOUTUBE Docking”

  • Client: Samsung Argentina
  • Our Work: Creative Development, Video Production
  • About: Working with Samsung in Latin America, we created and produced a short spot for digital distribution as well as a print campaign for the launch of their new line of top-grade audio devices.

Harlem Globetrotters

  • About: The Harlem Globetrotters approached NSB to help rethink their web and brand strategy. While an iconic brand, they found themselves losing relevance to the new digital generation. NSB looked at how to maintain the brand integrity, yet still shift it a direction to connect with today’s youth. This was combined with a complete website redevelopment and content strategy.
  • Our Work: Advertising, Brand Development, Digital & Inbound Mkt, Graphic Design

TicketForce

  • About: TicketForce, one of the leading B2B ticketing solutions in the US tapped NSB for an aggressive rebranding and marketing initiative to launch in 2013 & marking their 10-year anniversary.
  • Our Work: Brand Strategy, Creative Development, Production

Cstor’s New Brand

  • About: cStor – formerly Custom Storage Inc. USA – is a data center solution integrator that found itself in a position to establish a strong presence in an otherwise noiseless market. NSBK was hired for a complete rebranding of the company, creating a very disruptive brand for its industry with an owl as the key visual differentiation.
  • Our Work: Brand Development, Graphic Design, Production

ActiveRx National Franchise Rollout

  • About: ActiveRx, the leading active aging centers of the country, hired NSB to revamp its image for its national franchise rollout. NSB supported dozen of deliverables revamped and produced in 2013 and are now focusing on direct consumer advertising initiatives.
  • Our Work: Advertising, Brand Development, Graphic Design, Inbound Marketing, Production

Lumension

  • About: Lumension develops, integrates and markets security software solutions that help businesses protect their vital information and manage critical risk across network and endpoint assets. We worked closely with them to help rollout customer education initiatives on the importance of secure social activity.
  • Our Work: Advertising, Graphic Design, Illustrations, Direct Marketing

SpringCM’s on Dreamforce 2013

  • About: NSB developed the creative concept for SCM's Dreamforce activations, from Print Advertising to BTL actions during the event.
  • Our Work: Creative concept, Advertising, Photography, Direct Marketing, Event Coordination & Media Planning

Print.Save.Repeat

  • About: Print.Save.Repeat. is a direct B2B nationwide renowned manufacturer of of laser printer toner cartridges.
  • Our Work: Website redesign, Ecommerce Deployment, Packaging Design, Collateral Design

PebbleTec

  • About: PebbleTec called us to redesign their brand communications and support a new Inbound Marketing platform directed to their distribution network and key accounts.
  • Our Work: Brand Strategy, Corporate Identity, Inbound Marketing, Collateral Design and Branded Content Production

iEquine

  • About: iEquine is the world's most acclaimed website to find the most important events on the equestrian community across the world.
  • Our Work: Rebranding Strategy, Brand Design, Collateral Design.

SilkRoad

  • About: SilkRoad is a leading provider of cloud-based, end-to-end HR solutions that enable customers to find, attract, develop, and retain the best talent possible.
  • Our Work: Event Creative Concept Development, Graphic & Collateral Design, Illustration, Email Marketing Design & Print Advertising.

360 Cloud Solutions

  • About: 360 Cloud Solutions is a web based cloud company leader in its field.
  • Our Work: Graphic & Collateral Design, Infographies & Email Marketing.

VITTAL: ATL Angel Campaign

  • Client: Vittal Emergencies
  • Our Work: ATL Creativity, Strategy and Media Buying, Comprehensive Production, Graphics and Photography

Coca-Cola: Internal Communications Initiatives

  • Client: Coca-Cola SLBU
  • Our Work: Since 2008, we have designed dozens of corporate culture identity systems and graphic design for Coca-cola SLBU, producing graphics and digital content for their internal initiatives.

SAMSUNG – Social Media Campaign “This Samsung is not for you.”

  • Client: Samsung Latam
  • Our Work: As part of a series of product launches for Samsung Audio, we carried out a social media campaign based on a Facebook competition made up of more than 15,000 fans with over 5000 photos submitted by participants!

SAMSUNG – Social Media Campaign “WOWNOWMAG”

  • About: This campaign launched the first Samsung cameras with a wifi sync capability in Argentina. The primary tool of this campaign was an online photography competition and a responsive interface for direct and automatic upload to Samsung’s Facebook page.
  • Our Work: Creative idea, Digital Development, Social Media Integration, Community Management, Graphic Design

BODEGA DEL FIN DEL MUNDO: ATL Campaign “Start”

  • Client: Bodega Del Fin del Mundo
  • Our Work: Since 2006, we have planned and produced every TV commercial for Bodega Fin del Mundo. We began with an overall strategy plan for each brand, the creativity behind them and the coordination of filming and finally, the purchase of each TV-spot.
  • Since: 2005

DONMARIO: ATL Campaign “Tecnológico”

  • Client: DONMARIO is a leader in the production of Soy in Latin America.
  • Our Work: Integrated Campaign, Soy 2012 - With the foundation concept of technology, this campaign included TV and Radio commercials, digital and graphic design and media planning/strategy.

MONSANTO’s LT Campaign: “Everyone Knows”

  • Client: La Tijereta is a Monsanto brand of Corn, produced in Argentina.
  • Our Work: ATL Creativity, Comprehensive Production for TV, Graphics and Photography

DOS ANCLAS: ATL Campaign, “Las Salsas Dos Anclas”

  • Client: Dos Anclas is an industry leader of pre packaged foods in Argentina.
  • Our Work: ATL Creativity, Media Buying and Strategy, Comprehensive production: Digital/Graphic Design and Photography

Second piece of TV Campaign:

TRANE: Online Sales Competition

  • Client: Trane is the business leader in Mexico and Latin America in the sale of Air Conditioning equipment, both commercial and industrial.
  • Our Work: We created, designed and programmed a sales competition for all of Latin America, communicated internally through an exclusive Trane website, FormulaTrane.com

Bigo

  • Client: Bigo Systems
  • Our Work: Brand Strategy, Brand Identity Development, Website Development, Inbound Marketing & Graphic Design

ASU

  • About: ASU's Sun Devils called us to create and develop a street campaign to sale more sports tickets and increase brand awareness
  • Our Work: Creative concept, Execution, Graphic Design, Outdoor Advertising

TrendsWatch Insights

Our Strategic Planning Department periodically develops Trend Reports and Researches that allow us to be on top of the things that are modifying and affecting the way we live, communicate, relate and do business. A solid communications strategy is not an option.

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NSB TRENDSWATCH REPORT #4

The impact of youth culture in the development of brands.

Free Download Here.

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MACRO TRENDSWATCH REPORT 2014

A must-read guide on the things that are changing our world and the way our brands do business.

Free Download Here.

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RETAIL TRENDSWATCH REPORT 2014

The retail expands its boundaries. At NSB we lead this paradigm shift.

Free Download Here.

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ROAD TO DIGITAL CONVERGENCE

A full report developed by the Department of Planning and Strategy NSB

Free Download Here.

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The Most User-Friendly Team in the World!

Together, we add up more than 200 years of experience in the branding, advertising & digital business. Our full-time staff of more than 20 senior professionals and our worldclass creative approach foster branding ROI across media, cultures and industries.

F. S. ROLAND

F. S. ROLAND

Co-founder & Creative Business Director View Details
ERIC SHEAR

ERIC SHEAR

US Business Manager View Details
SABRINA ORTEGA MARENGO

SABRINA ORTEGA MARENGO

Co-founder & Account Service Director View Details
Maru Zucchi

Maru Zucchi

Account Director View Details
MAXI URRUTIA

MAXI URRUTIA

CREATIVE DIRECTOR View Details
EMMA SALOMON

EMMA SALOMON

ACCOUNT EXECUTIVE View Details
PEP SANCHEZ

PEP SANCHEZ

Digital & Branding Supervisor View Details
ANDREA SILBER

ANDREA SILBER

ACCOUNT EXECUTIVE View Details
CLAUDIA MARTELOTTI

CLAUDIA MARTELOTTI

CPN & FINANCE MANAGER View Details
VALERIE APUZZO

VALERIE APUZZO

PRODUCTION & MEDIA SUPERVISOR View Details
DIEGO ZAPPERI

DIEGO ZAPPERI

Sr. ART DIRECTOR View Details
AGUSTINA ALESSI

AGUSTINA ALESSI

GRAPHIC DESIGNER View Details
ALAN PEREZ

ALAN PEREZ

CREATIVE COPYWRITER View Details
AGUSTINA CARINI FEDEL

AGUSTINA CARINI FEDEL

ACCOUNT EXECUTIVE View Details
SOL LUCERO

SOL LUCERO

GRAPHIC DESIGNER View Details
F. S. ROLAND

F. S. ROLAND

Co-founder & Creative Business Director

Federico studied Economy at UNMdP Argentina and has Business Postgraduate Degrees in Digital Marketing and SMEs Business Administration. He is a Branding & Strategy expert and a sociology and psychology enthusiast. In 2002 he co-founded NSB, where he acts as its Creative Strategy Director and Co-CEO. Over the last 12 years he has worked for global brands like Coca-Cola, Monsanto or Samsung, as well for US based firms such as SpringCM, SilKRoad, Statera, Arizona State University, Ticket Force and many others. His hispanic & latam experience with DonMario, Ledesma, Dos Anclas and Bodega Del Fin del Mundo has let him reach new markets across borders. He is currently a member of the Boards of Directors of the AAP (the most important advertising organization in Argentina) and an active associate of the AAM (Asociación Argentina de Marketing) and Vistage International. In 2013 he edited his first book “BRANDS: Anxiolytics of the Postmodern World”. He is also the editor of the BrandReportBlog.com, as well as a guest speaker and writer for several marketing organizations. He is also a musician and has edited 4 music albums. He travels extensively across USA, LATAM & Argentina as part of his responsibilities with NSB. He is married and has two beautiful boys.

ERIC SHEAR

ERIC SHEAR

US Business Manager

Eric is one of a kind! He has studied all over the world from Arizona (NAU), to Madrid (Compultense) and Buenos Aires (UBA) earning two undergraduate and a master’s degrees in Comparative Cultures, Political Theory and Linguistics/Bilingual Education. From the time he graduated college he was working with senior executives, transmuting a corporate English education job in Argentina to a successful freelance business, giving seminars and workshops of his own design to those same senior executives in South America and China. He has been also a consultant for start-ups planning to work in the Latam region and has developed a series of professional services products for an industry leader in Shanghai. Eric joins NSB not with a classical education in business administration and marketing, but as a bilingual entrepreneur who has spent seven years working around the world, with a keen eye for meeting the objectives he sets with clients, and a record that speaks of a creative approach that has exceeded expectations of anyone he has worked with.

SABRINA ORTEGA MARENGO

SABRINA ORTEGA MARENGO

Co-founder & Account Service Director

As the impassioned leader of NSB Argentina & Latam, Sabrina has more than 20 years of experience in the communications and advertising industry, serving at director-level positions with several Argentine agencies before joining NSB as co-founder and Managing Director for its Buenos Aires’ creative headquarter operations. She has developed media, creative and production strategies for clients of all sizes, like Bodega del Fin del Mundo, Coca-Cola, Monsanto, J&J, Samsung, DonMario and many more. She studied Advertising in the Fundación de Altos Estudios Empresariales of Buenos Aires and has completed a postgraduate Executive Education Program in Business Management at the IAE / Austral University. She is happily married and has two children.

Maru Zucchi

Maru Zucchi

Account Director
MAXI URRUTIA

MAXI URRUTIA

CREATIVE DIRECTOR
EMMA SALOMON

EMMA SALOMON

ACCOUNT EXECUTIVE
PEP SANCHEZ

PEP SANCHEZ

Digital & Branding Supervisor
ANDREA SILBER

ANDREA SILBER

ACCOUNT EXECUTIVE
CLAUDIA MARTELOTTI

CLAUDIA MARTELOTTI

CPN & FINANCE MANAGER
VALERIE APUZZO

VALERIE APUZZO

PRODUCTION & MEDIA SUPERVISOR
DIEGO ZAPPERI

DIEGO ZAPPERI

Sr. ART DIRECTOR
AGUSTINA ALESSI

AGUSTINA ALESSI

GRAPHIC DESIGNER
ALAN PEREZ

ALAN PEREZ

CREATIVE COPYWRITER
AGUSTINA CARINI FEDEL

AGUSTINA CARINI FEDEL

ACCOUNT EXECUTIVE
SOL LUCERO

SOL LUCERO

GRAPHIC DESIGNER
5000

SQ MTS TO CREATE & HAVE FUN!

4380

DAYS SINCE OUR START-UP 

3

MILLION USD IN REVENUE

20

FULL-TIME PROFESSIONALS

We’d love to visit. With 2 beautiful offices in Miami-USA and Buenos Aires-ARG, NSB is a place for you and your team to call home - with fresh coffee always at the ready!

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